Language is being replaced by icons Essay Example | Topics and Well Written Essays - 500 words

Language is being replaced by icons - Essay Example The thesis of this paper is as following: Universalized symbols and icons are much more powerful means of communication than any existing language of the world, because the power of their message that can be easily deciphered leading in the direction decoder wants. Consciously or subconsciously people read the sign and receive the message. Read Mercer Schuchardt, the author of the online article â€Å"Swoosh!†, discusses the theme of icon-driven marketing. The author acknowledges that the very idea of symbols, acronyms, icons is not a new one. The early followers of Christ created symbols which were known only to Christians. One of the recognized icons of the modern sportswear is the Nike Swoosh. The symbol itself is very simple. Nonetheless, it is very famous and known even to children. Moreover, simple design of Swoosh has become famous and improved selling shoes contributing to company’s general success. Image of Swoosh became so popular that the goods went out witho ut the word Nike. Today the image is well-known worldwide. The author makes such conclusion regarding importance of textless image in today’s business world: â€Å"the truly successful icon must be able to stand by itself, evoking all the manufactured associations that form a corporation’s public identity† (Schuchardt).