Police Misconduct Response Essay

I would define police brutality as something that occurs when a police officer acts with excessive force by using the amount of force with regards to a subject that is more than necessary. By excessive force, I mean that the officer use more than the amount of force to get the subject under control. I feel that police brutality happens when an officer has the subject under control and then might hit the subject with a black stick, or use the taser gun on the subject. When trying to get a suspect to comply with orders given by an officer, the amount of force should be used in only the minimum amount needed to gain control of a situation. Police brutality is a direct violation of the laws within the police force. This is a form of police misconduct. The relationship between police brutality, police corruption, and other police misconduct falls all together. By this, I mean that they are all in direct violation of the laws. The relationship between the three is that they are abuses of police authority. Police corruption is the abuse of police authority for personal gain. Corruption might involve any type of material benefit gained illegally by an officer because of his authority. Forms of corruption could include anything form bribery, extortion, selling drugs and many other things. This is also considered a form of misconduct. I would recommend that the police officers who are found guilty or involved in any of these type of actions be handled with the highest actions necessary to assure that it does not continue to happen. By this I mean, strengthening police leadership, develop clear written debt policies and procedures so that it is known by all officers that this type of behavior are not acceptable.

Digital Media

Introduction: You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It's definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more. Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, including text content, pictures, audio content, as well as video content.Through the history of internet, digital media has been developing in various ways. Here's we'll take a look at how it has affected the Internet and ways that it may be integrated moving forwards (Rogers 2006). One type of digital media is text; this in fact represented the very first explosion of  this  type of content  out there on the Internet. When t he Internet first got big, there was an explosion of content on the web, especially with all the text editors and word processing options out there today (Rogers 2006).Larger companies started to put date on computers instead of storing it in cabinets, and the internet definitely allowed a great way to share, transfer, and store content as well. As the Internet grew, images began to appear. Instead of just text emails, soon people could send photos, and soon photo sites for sharing photos began to pop up. Then in the middle 1990s, audio began to become an important part of digital media with the mp3 files that could be easily used. Soon music and more was shared online with sites that allowed you to share audio.Last in the digital media development was video. YouTube definitely made video sharing a hugely popular form of modern media distribution and this is continuing to grow as we speak today. Now with new technology seen in things like the iPhone,  this new form of virtual medi a  is available in handheld devices as well, and no doubt  this sector  is only going to continue to grow in the future (Rogers 2006). Now that you understand a bit more about the technology side, you may be wondering how it can help your business.Well businesses are using digital media for marketing more and more today, realizing that there is a huge marketing field out there and that  it can help to draw in visitors and can even provide better search engine visibility with you. Text content can be kept updated on your site and helpful content is a great part of good marketing. Expertise in your field can really help your business and get traffic flowing into your business website. Photos, charts, diagrams, and models are always popular online and will help you to get more visibility as well.Audio allows you to use music on pages or to do podcasts for your business. Creating videos is a popular method of digital media marketing today, and videos do very well in search engin es (Rogers 2006). With the popularity of digital media, it is definitely important that you continue to create and use it for good marketing and business results. Even if you have to hire someone to help out, the benefits will make it worth the money. So knowing about and using digital media is definitely important for your business success todayProblem statement: Most people accept the idea that the media can influence people. But the degree of that influence, as well as who is most-impacted, when, how and why, have been the subjects of great debate among communication scholars for nearly a century. Media effects refers to the many ways individuals and society may be influenced by both news and entertainment mass media, including film, television, radio, newspapers, books, magazines, websites, video games, and music.To understand digital media effects, it is first critical to consider how media are used and for what purposes. Communication scholars have traditionally fallen into tw o camps – functionalists, who believe the media audience tends to be in control and active, and critical/culturalists who believe the audience has less control and is therefore more passive. The balance may lie somewhere in the middle and may vary from country to country. Purpose of the study: In this paper we are going to study and evaluate the digital media and its effect on children in general.The following text is a general idea: Youth spend an average of ;7 hours/day using media and the vast majority of them have access to a bedroom television, computer, the Internet, a video-game console, and a cell phone. In this paper we review the most recent research on the effects of media on the behavior and health and well-being of children and adolescents. Studies have shown that media can provide information about safe health practices and can foster social connectedness.However, recent evidence raises concerns about media's effects on aggression, sexual behavior, substance use , disordered eating, and academic difficulties. We provide recommendations for parents, practitioners, the media, and policy makers, among others, for ways to increase the benefits and reduce the harm that media can have for the developing child and for adolescents. More than 50 years of media research attests to the significant influence of media on child and adolescent health.Both â€Å"old† media (television, movies, magazines) and â€Å"new† media (the Internet and social networking sites, video/computer games, cell phones) can have an impact on virtually every health concern that practitioners and parents have about young people, including aggressive behavior, risky sexual behavior, substance use, and disordered eating. Although the media are not the leading cause of any of these problems, the research reviewed here suggests that they are significant.Yet, despite the evidence of potential harm, there is also evidence that media can be beneficial for youth (eg, by increasing empathy and acceptance of diversity through modeling of prosocial behaviors and developing children's early literacy skills through educational programming). Those concerned with child and adolescent health need to be aware of the research on the effects of modern media on youth. Theoretical framework: Literature review: Media affect youth not only by displacing time they spend doing homework or sleeping but also by influencing beliefs and behaviors.According to social learning theory, children and adolescents learn by observing and imitating what they see on the screen, particularly when these behaviors seem realistic or are rewarded. Cognitive development theory asserts that children's cognitive capacities at different stages determine if and how they understand media content. For example, children younger than 8 years who are not yet able to comprehend persuasive intent will be more vulnerable to advertising.In addition, media present youth with common â€Å"scriptsâ €  for how to behave in unfamiliar situations such as romantic relationships. Finally, superpeer theory states that the media are like powerful best friends in sometimes making risky behaviors seem like normative behavior. With the variety of theories suggesting a potentially powerful effect of the media and the growing empirical evidence for negative impact, one might hypothesize that parents would take care to limit exposure to detrimental media content.However, the â€Å"third-person effect† (a well-documented phenomenon in the communications literature) shows that teenagers and adults think that the media influence everyone except themselves or their children Violence and Aggression By the age of 18, the average adolescent will have seen an estimated 200 000 acts of violence on television alone. Much of the violence on television and in movies is presented in a sanitized and glamorized fashion, and in children's programming it often is presented as humorous.More than 1 0% of 10- to 14-year-olds saw 40 of the most violent movies in 2003. Both music videos and rap music have become increasingly violent. Interactive media can encourage antisocial beliefs and behavior in children and adolescents, particularly because violence in new media has been found to be prevalent as well. A recent analysis of video games revealed that more than half of all games contain violence, including ;90% rated as appropriate for children aged 10 years and older.Health professionals worry most about first-person shooter video games. In the aftermath of the West Paducah, KY school shooting, it was discovered that the shooter had never fired a real gun in his life before that day, yet his marksmanship was both accurate and lethal. Researchers believe that repeated exposure to mediated violence can lead to anxiety and fear, acceptance of violence as an appropriate means of solving conflict, and desensitization, with resulting increases in aggression and decreases in altruism. In particular, the portrayal of justifiable violence that is common in American media—â€Å"good guys versus bad guys†Ã¢â‚¬â€places children at risk because it is so powerfully reinforcing. The relationship between media violence and real-life aggression is nearly as strong as the impact of cigarette smoking on lung cancer not everyone who smokes will get lung cancer, and not everyone who views media violence will become aggressive themselves. However, the connection is significant. The most problematic forms of media violence include attractive and unpunished perpetrators, no harm to victims, realism, and humor. SexResearchers investigating the impact of exposure to sexual content in media on adolescent sexual beliefs and early sexual initiation have found modest but significant associations, particularly in the realm of pornography. In a national sample of 1500 10- to 17-year-olds, nearly half of the Internet users had been exposed to on-line pornography in the prev ious year. In a sample of middle-school youth, exposure to sexually explicit (X-rated) content predicted perpetration of sexual harassment (for males), more permissive sexual norms, having oral sex, and engaging in sexual intercourse while in high school.Longitudinal studies now exist that have linked heavy exposure to sexual content in mainstream media with more rapid progression of sexual activity, earlier coital behavior, greater risk for and unplanned pregnancy, and sexually transmitted disease. One explanation for this relationship may lie in the role of the media as a â€Å"superpeer† that gives adolescent audiences a consistent message that sex is normative and risk free. In addition, media play an important role in providing sexual information to adolescents in the United States and in shaping their beliefs about how males and females behave in romantic relationships.Television shows geared toward teenagers actually have more sexual content than adult-oriented shows, yet there is little mention of the need for contraception or for responsibility. Virtually every Western country makes birth control available to adolescents, including allowing birth control advertisements in the media, but the major US television networks balk at airing ads for contraception. This flies in the face of the fact that a substantial body of evidence shows that giving teenagers’ access to condoms does not lead to earlier sexual activity.Parents and child advocates often express concern over children connecting with strangers on-line. Although there have been disturbing cases of Internet sexual predatory activity by adults on children, most recent studies of Internet safety have suggested that sexual solicitation of minors is more likely to occur by other minors. Social networking sites such as MySpace and Facebook enable adolescents to present themselves publicly, sometimes in very sexually suggestive ways; however, adult on-line predators are not using social n etworking sites to find or entice their victims.One national survey of â€Å"sexing† with cell phones, conducted with 13- to 19-year-olds, revealed that 20% had sent and 48% had received sexual messages. However, social networking sites can also be used prosocially for safer-sex campaigns, for example. Substance Use In the United States, more than $22 billion is spent marketing and advertising drugs ($13 billion on tobacco, $5 billion on alcohol, and $4 billion on prescription drugs), and many research studies have shown that it has a significant impact on adolescent use.Children and teenagers can also see considerable alcohol and drug content in on-line videos. Recent studies of social networking sites have found that substance abuse is referenced in 40% of the profiles. Portrayals of tobacco are also prevalent in the movies: ? 70% of movies made in the United States today contains smoking, and smoking is rarely associated with negative health outcomes. Longitudinal prospect ive studies have revealed that exposure to movie smoking at baseline (grades 5–8) predicts smoking initiation 1 to 8 years later.Experimental research has helped illuminate why exposure to movie characters' smoking is associated with smoking initiation: viewers who identify with the storyline and the characters are more likely to increase their intention to smoke. Obesity and Eating Disorders Numerous American and international longitudinal studies (one of them as long as 26 years in duration) have shown that media use is contributing to the current epidemic of obesity worldwide. However, the mechanism for why heavy television-viewing, in particular, is predictive of children's weight status is unclear. Food marketing may be 1 culprit.Children and teenagers see 4400–7600 ads per year for junk food and fast food on television alone. Randomized, controlled experiments have provided evidence that exposure to junk food advertising has an impact on children's food beliefs a nd preferences. The Internet now presents a new concern. As the Kaiser Foundation noted, â€Å"There is a vast amount of food related content online, with the potential to significantly expand and deepen children's exposure to food marketing messages. Apart from the influence of advertising, eating while viewing may lead to greater food consumption.College-aged students showed significantly greater consumption of food when subjects were watching television versus listening to classical music. The investigators hypothesized that satiety cues are suppressed in viewing conditions. Although the evidence that television-viewing displaces physical activity is equivocal, researchers are now examining whether heavy media use, particularly at nighttime, displaces sleep. Children who do not get enough sleep are more likely to engage in sedentary behaviors (such as television-viewing) and less likely to engage in physical activity.The media play a crucial role in the formation of body self-im age and may be responsible for creating unrealistic expectations and body dissatisfaction. Females who are regular readers of fashion and beauty magazines in early adolescence are more likely to suffer from a distorted body image during their teenaged years. A natural field experiment in Fiji revealed that the prevalence of eating disorders increased dramatically after the introduction of American television programs, which show excessively thin female lead characters.On the Internet, there are now ;100 proanorexia Web sites that not only encourage disordered eating but offer specific advice on purging, severely restricting caloric intake, and exercising excessively. School Performance and Learning Problems The possibility of a connection between television-viewing and ADD or other learning disabilities is currently an issue of great controversy. An initial study in 2004 revealed an association between daily hours of television-viewing at the ages of 1 to 2 years and subsequent atte ntional problems at the age of 7.However, a more recent study in which 59 children with ADD and 106 comparison children were examined actually revealed that the latter had more impairment in their cognitive processes after viewing television than the former. At least 4 studies have shown an impact on academic performance, especially if there is a television set in the child's or teenager's bedroom. Other Health Effects Heavy television-viewing has also been associated with hypercholesterolemia, hypertension, an increased prevalence of asthma, sleep disorders, mood disorders, psychological distress, and depression.These were largely correlational studies and, therefore, did not necessarily show cause and effect. Prosocial Effects Despite the negative effects listed above, the media can be powerfully prosocial and educational. Children and teenagers can learn antiviolence attitudes, empathy, tolerance toward people of other races and ethnicities, and respect for their elders. Video ga mes can be beneficial as well, including improving compliance with chemotherapy regimens in adolescents with cancer.Important and useful public messages can be successfully embedded into primetime television shows that are popular with adolescents. In an episode of the television program Friends, for example, Rachel tells her boyfriend Ross that she is pregnant although they had used a condom. A national telephone survey conducted with Friends viewers after the episode aired found that adolescents learned that condoms are not fool-proof and were more likely to discuss contraception with their parents.Similarly, a recent episode of Gray's Anatomy was effective in teaching viewers about HIV and pregnancy. Research into the impact of digital media on relationship formation and maintenance has revealed that on-line communication and on-line self-disclosure can stimulate adolescents' social connectedness and, thereby, their well-being. However, the benefits of socializing on-line are not equal for every child or adolescent. The positive Internet effect holds only when adolescents predominantly talk with their existing friends.Communication technologies that are most often used to communicate with strangers (eg, chat in a public chat room) or more solitary forms of Internet use (such as surfing the Web) have negative effects on social connectedness. TRADITIONAL MEDIA AND NEW MEDIA Children and adolescents spend more time with media than they do in any other activity except for sleeping—an average of ;7 hours/day. Children's bedrooms are replete with media technology: by 2005, two thirds had a television set, one half had a VCR or DVD player or video-game console, and nearly one third had Internet access or a computer.Media impact is increased significantly with the presence of a bedroom television: viewing increases 1 to 2 hours/day, risk of overweight increases by 31%, and the likelihood of smoking doubles. When a television is in the bedroom, parents are le ss able to monitor viewing habits , children participate in fewer activities such as reading and hobbies, and sleep is shortened Field Observation: Focus group: One of the aims of my research paper was to understand what children feel about the way they are affected by the Digital media. To do this i used one of our qualitative methods – focus group.A focus group is a method that is used by researchers to find out what people’s opinions and views are. During a focus group the researcher(s) will ask questions to stimulate discussion within the group, while taking note of what people are saying about particular issues. The focus group were conducted in Notre dame college-lwaize in total, 10 young people (5 males and 5 females) took part, who were all aged between 9 – 12year. Question asked during the focus group: * Do Digital media take a lot of your time? * Do you feel lost when you are not connected? Do you go online to check for new updates? * Do you feel you a lways have to go online to learn/view information? * Do you forget to eat when you are connected? * Do you use online social networking to retrieve any type of information? * Does spending time on social networking affects on your grades in a negative way? * Do you think you can stop yourself from always connecting online? * Are you unable to continue your day without checking for updates of news / friends online? * Has social networking sites made you become depressed? Do you enter sexual websites? * Do you talk with stranger people online? Analysis: After the focus groups were done, the information was analyzed and i was able to put together the information to have a basic result. I can say that each person had his/her own view, the information was not possible to evaluate and conduct on a percentage scale. The focus group study it showed that the males spend more time on social networking sites then men. They believe they do spend more time online which allows them to play ad ent er many kind of websites.All participants believe online social networking is time consuming and has its negatives. Some of the negatives given about online social networking. Some positives were: it has allowed a number of people to be curious to want to know more information, to learn more, to be able to communicate with people in different countries and be entertained. Solution and recommendation: Parents should limit total screen time for children older than 2 years to no more than 1 to 2 hours/day, and avoid screen time for children younger than 2 years.Also keep children's bedrooms free of screen media; and co-view media with their children and discuss the content.. Parents also need to avoid exposing young children to PG-13– and R-rated movies, given the prevalence of violent and sexual content in higher-rated film sand the new evidence that movie scenes that depict drinking alcohol and smoking may be very influential in teenagers' decisions to use alcohol and tobacco. In addition, parents can be mindful of their own media practices, because studies have shown that the strongest predictor of children's heavy media use is parents' heavy media use.Parental efforts to interpret, elaborate, and provide supplemental information on topics introduced by television have been found to be successful in countering negative or harmful content. In a recent study on exposure to sexual media content, adolescents who report that they discuss the content of what they see on television are less likely to engage in risky sexual activity. Moreover, Schools have not kept pace with modern media, especially in violence prevention, drug prevention, and sex education programs.With the amount of sexual suggestiveness currently displayed on television and in movies, schools no longer have any excuse for not providing comprehensive school-based sex education programs for children and adolescents, including full discussions of contraception and discussions of how sex and sex uality are portrayed in the media. Similarly, drug education programs must progress beyond scare tactics to incorporate principles of media education, teaching young people how to deconstruct alcohol and tobacco ads and, therefore, become more resilient.Conclusion: During the past 50 years, thousands of research studies have revealed that the media can be a powerful teacher of children and adolescents and have a profound impact on their health. To date, too little has been done by parents, health care practitioners, schools, the entertainment industry, or the government to protect children and adolescents from harmful media effects and to maximize the powerfully prosocial aspects of modern media. More research is needed, but sufficient data exist to warrant both concern and increased action. Digital Media Introduction: You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It's definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more. Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, including text content, pictures, audio content, as well as video content.Through the history of internet, digital media has been developing in various ways. Here's we'll take a look at how it has affected the Internet and ways that it may be integrated moving forwards (Rogers 2006). One type of digital media is text; this in fact represented the very first explosion of  this  type of content  out there on the Internet. When t he Internet first got big, there was an explosion of content on the web, especially with all the text editors and word processing options out there today (Rogers 2006).Larger companies started to put date on computers instead of storing it in cabinets, and the internet definitely allowed a great way to share, transfer, and store content as well. As the Internet grew, images began to appear. Instead of just text emails, soon people could send photos, and soon photo sites for sharing photos began to pop up. Then in the middle 1990s, audio began to become an important part of digital media with the mp3 files that could be easily used. Soon music and more was shared online with sites that allowed you to share audio.Last in the digital media development was video. YouTube definitely made video sharing a hugely popular form of modern media distribution and this is continuing to grow as we speak today. Now with new technology seen in things like the iPhone,  this new form of virtual medi a  is available in handheld devices as well, and no doubt  this sector  is only going to continue to grow in the future (Rogers 2006). Now that you understand a bit more about the technology side, you may be wondering how it can help your business.Well businesses are using digital media for marketing more and more today, realizing that there is a huge marketing field out there and that  it can help to draw in visitors and can even provide better search engine visibility with you. Text content can be kept updated on your site and helpful content is a great part of good marketing. Expertise in your field can really help your business and get traffic flowing into your business website. Photos, charts, diagrams, and models are always popular online and will help you to get more visibility as well.Audio allows you to use music on pages or to do podcasts for your business. Creating videos is a popular method of digital media marketing today, and videos do very well in search engin es (Rogers 2006). With the popularity of digital media, it is definitely important that you continue to create and use it for good marketing and business results. Even if you have to hire someone to help out, the benefits will make it worth the money. So knowing about and using digital media is definitely important for your business success todayProblem statement: Most people accept the idea that the media can influence people. But the degree of that influence, as well as who is most-impacted, when, how and why, have been the subjects of great debate among communication scholars for nearly a century. Media effects refers to the many ways individuals and society may be influenced by both news and entertainment mass media, including film, television, radio, newspapers, books, magazines, websites, video games, and music.To understand digital media effects, it is first critical to consider how media are used and for what purposes. Communication scholars have traditionally fallen into tw o camps – functionalists, who believe the media audience tends to be in control and active, and critical/culturalists who believe the audience has less control and is therefore more passive. The balance may lie somewhere in the middle and may vary from country to country. Purpose of the study: In this paper we are going to study and evaluate the digital media and its effect on children in general.The following text is a general idea: Youth spend an average of ;7 hours/day using media and the vast majority of them have access to a bedroom television, computer, the Internet, a video-game console, and a cell phone. In this paper we review the most recent research on the effects of media on the behavior and health and well-being of children and adolescents. Studies have shown that media can provide information about safe health practices and can foster social connectedness.However, recent evidence raises concerns about media's effects on aggression, sexual behavior, substance use , disordered eating, and academic difficulties. We provide recommendations for parents, practitioners, the media, and policy makers, among others, for ways to increase the benefits and reduce the harm that media can have for the developing child and for adolescents. More than 50 years of media research attests to the significant influence of media on child and adolescent health.Both â€Å"old† media (television, movies, magazines) and â€Å"new† media (the Internet and social networking sites, video/computer games, cell phones) can have an impact on virtually every health concern that practitioners and parents have about young people, including aggressive behavior, risky sexual behavior, substance use, and disordered eating. Although the media are not the leading cause of any of these problems, the research reviewed here suggests that they are significant.Yet, despite the evidence of potential harm, there is also evidence that media can be beneficial for youth (eg, by increasing empathy and acceptance of diversity through modeling of prosocial behaviors and developing children's early literacy skills through educational programming). Those concerned with child and adolescent health need to be aware of the research on the effects of modern media on youth. Theoretical framework: Literature review: Media affect youth not only by displacing time they spend doing homework or sleeping but also by influencing beliefs and behaviors.According to social learning theory, children and adolescents learn by observing and imitating what they see on the screen, particularly when these behaviors seem realistic or are rewarded. Cognitive development theory asserts that children's cognitive capacities at different stages determine if and how they understand media content. For example, children younger than 8 years who are not yet able to comprehend persuasive intent will be more vulnerable to advertising.In addition, media present youth with common â€Å"scriptsâ €  for how to behave in unfamiliar situations such as romantic relationships. Finally, superpeer theory states that the media are like powerful best friends in sometimes making risky behaviors seem like normative behavior. With the variety of theories suggesting a potentially powerful effect of the media and the growing empirical evidence for negative impact, one might hypothesize that parents would take care to limit exposure to detrimental media content.However, the â€Å"third-person effect† (a well-documented phenomenon in the communications literature) shows that teenagers and adults think that the media influence everyone except themselves or their children Violence and Aggression By the age of 18, the average adolescent will have seen an estimated 200 000 acts of violence on television alone. Much of the violence on television and in movies is presented in a sanitized and glamorized fashion, and in children's programming it often is presented as humorous.More than 1 0% of 10- to 14-year-olds saw 40 of the most violent movies in 2003. Both music videos and rap music have become increasingly violent. Interactive media can encourage antisocial beliefs and behavior in children and adolescents, particularly because violence in new media has been found to be prevalent as well. A recent analysis of video games revealed that more than half of all games contain violence, including ;90% rated as appropriate for children aged 10 years and older.Health professionals worry most about first-person shooter video games. In the aftermath of the West Paducah, KY school shooting, it was discovered that the shooter had never fired a real gun in his life before that day, yet his marksmanship was both accurate and lethal. Researchers believe that repeated exposure to mediated violence can lead to anxiety and fear, acceptance of violence as an appropriate means of solving conflict, and desensitization, with resulting increases in aggression and decreases in altruism. In particular, the portrayal of justifiable violence that is common in American media—â€Å"good guys versus bad guys†Ã¢â‚¬â€places children at risk because it is so powerfully reinforcing. The relationship between media violence and real-life aggression is nearly as strong as the impact of cigarette smoking on lung cancer not everyone who smokes will get lung cancer, and not everyone who views media violence will become aggressive themselves. However, the connection is significant. The most problematic forms of media violence include attractive and unpunished perpetrators, no harm to victims, realism, and humor. SexResearchers investigating the impact of exposure to sexual content in media on adolescent sexual beliefs and early sexual initiation have found modest but significant associations, particularly in the realm of pornography. In a national sample of 1500 10- to 17-year-olds, nearly half of the Internet users had been exposed to on-line pornography in the prev ious year. In a sample of middle-school youth, exposure to sexually explicit (X-rated) content predicted perpetration of sexual harassment (for males), more permissive sexual norms, having oral sex, and engaging in sexual intercourse while in high school.Longitudinal studies now exist that have linked heavy exposure to sexual content in mainstream media with more rapid progression of sexual activity, earlier coital behavior, greater risk for and unplanned pregnancy, and sexually transmitted disease. One explanation for this relationship may lie in the role of the media as a â€Å"superpeer† that gives adolescent audiences a consistent message that sex is normative and risk free. In addition, media play an important role in providing sexual information to adolescents in the United States and in shaping their beliefs about how males and females behave in romantic relationships.Television shows geared toward teenagers actually have more sexual content than adult-oriented shows, yet there is little mention of the need for contraception or for responsibility. Virtually every Western country makes birth control available to adolescents, including allowing birth control advertisements in the media, but the major US television networks balk at airing ads for contraception. This flies in the face of the fact that a substantial body of evidence shows that giving teenagers’ access to condoms does not lead to earlier sexual activity.Parents and child advocates often express concern over children connecting with strangers on-line. Although there have been disturbing cases of Internet sexual predatory activity by adults on children, most recent studies of Internet safety have suggested that sexual solicitation of minors is more likely to occur by other minors. Social networking sites such as MySpace and Facebook enable adolescents to present themselves publicly, sometimes in very sexually suggestive ways; however, adult on-line predators are not using social n etworking sites to find or entice their victims.One national survey of â€Å"sexing† with cell phones, conducted with 13- to 19-year-olds, revealed that 20% had sent and 48% had received sexual messages. However, social networking sites can also be used prosocially for safer-sex campaigns, for example. Substance Use In the United States, more than $22 billion is spent marketing and advertising drugs ($13 billion on tobacco, $5 billion on alcohol, and $4 billion on prescription drugs), and many research studies have shown that it has a significant impact on adolescent use.Children and teenagers can also see considerable alcohol and drug content in on-line videos. Recent studies of social networking sites have found that substance abuse is referenced in 40% of the profiles. Portrayals of tobacco are also prevalent in the movies: ? 70% of movies made in the United States today contains smoking, and smoking is rarely associated with negative health outcomes. Longitudinal prospect ive studies have revealed that exposure to movie smoking at baseline (grades 5–8) predicts smoking initiation 1 to 8 years later.Experimental research has helped illuminate why exposure to movie characters' smoking is associated with smoking initiation: viewers who identify with the storyline and the characters are more likely to increase their intention to smoke. Obesity and Eating Disorders Numerous American and international longitudinal studies (one of them as long as 26 years in duration) have shown that media use is contributing to the current epidemic of obesity worldwide. However, the mechanism for why heavy television-viewing, in particular, is predictive of children's weight status is unclear. Food marketing may be 1 culprit.Children and teenagers see 4400–7600 ads per year for junk food and fast food on television alone. Randomized, controlled experiments have provided evidence that exposure to junk food advertising has an impact on children's food beliefs a nd preferences. The Internet now presents a new concern. As the Kaiser Foundation noted, â€Å"There is a vast amount of food related content online, with the potential to significantly expand and deepen children's exposure to food marketing messages. Apart from the influence of advertising, eating while viewing may lead to greater food consumption.College-aged students showed significantly greater consumption of food when subjects were watching television versus listening to classical music. The investigators hypothesized that satiety cues are suppressed in viewing conditions. Although the evidence that television-viewing displaces physical activity is equivocal, researchers are now examining whether heavy media use, particularly at nighttime, displaces sleep. Children who do not get enough sleep are more likely to engage in sedentary behaviors (such as television-viewing) and less likely to engage in physical activity.The media play a crucial role in the formation of body self-im age and may be responsible for creating unrealistic expectations and body dissatisfaction. Females who are regular readers of fashion and beauty magazines in early adolescence are more likely to suffer from a distorted body image during their teenaged years. A natural field experiment in Fiji revealed that the prevalence of eating disorders increased dramatically after the introduction of American television programs, which show excessively thin female lead characters.On the Internet, there are now ;100 proanorexia Web sites that not only encourage disordered eating but offer specific advice on purging, severely restricting caloric intake, and exercising excessively. School Performance and Learning Problems The possibility of a connection between television-viewing and ADD or other learning disabilities is currently an issue of great controversy. An initial study in 2004 revealed an association between daily hours of television-viewing at the ages of 1 to 2 years and subsequent atte ntional problems at the age of 7.However, a more recent study in which 59 children with ADD and 106 comparison children were examined actually revealed that the latter had more impairment in their cognitive processes after viewing television than the former. At least 4 studies have shown an impact on academic performance, especially if there is a television set in the child's or teenager's bedroom. Other Health Effects Heavy television-viewing has also been associated with hypercholesterolemia, hypertension, an increased prevalence of asthma, sleep disorders, mood disorders, psychological distress, and depression.These were largely correlational studies and, therefore, did not necessarily show cause and effect. Prosocial Effects Despite the negative effects listed above, the media can be powerfully prosocial and educational. Children and teenagers can learn antiviolence attitudes, empathy, tolerance toward people of other races and ethnicities, and respect for their elders. Video ga mes can be beneficial as well, including improving compliance with chemotherapy regimens in adolescents with cancer.Important and useful public messages can be successfully embedded into primetime television shows that are popular with adolescents. In an episode of the television program Friends, for example, Rachel tells her boyfriend Ross that she is pregnant although they had used a condom. A national telephone survey conducted with Friends viewers after the episode aired found that adolescents learned that condoms are not fool-proof and were more likely to discuss contraception with their parents.Similarly, a recent episode of Gray's Anatomy was effective in teaching viewers about HIV and pregnancy. Research into the impact of digital media on relationship formation and maintenance has revealed that on-line communication and on-line self-disclosure can stimulate adolescents' social connectedness and, thereby, their well-being. However, the benefits of socializing on-line are not equal for every child or adolescent. The positive Internet effect holds only when adolescents predominantly talk with their existing friends.Communication technologies that are most often used to communicate with strangers (eg, chat in a public chat room) or more solitary forms of Internet use (such as surfing the Web) have negative effects on social connectedness. TRADITIONAL MEDIA AND NEW MEDIA Children and adolescents spend more time with media than they do in any other activity except for sleeping—an average of ;7 hours/day. Children's bedrooms are replete with media technology: by 2005, two thirds had a television set, one half had a VCR or DVD player or video-game console, and nearly one third had Internet access or a computer.Media impact is increased significantly with the presence of a bedroom television: viewing increases 1 to 2 hours/day, risk of overweight increases by 31%, and the likelihood of smoking doubles. When a television is in the bedroom, parents are le ss able to monitor viewing habits , children participate in fewer activities such as reading and hobbies, and sleep is shortened Field Observation: Focus group: One of the aims of my research paper was to understand what children feel about the way they are affected by the Digital media. To do this i used one of our qualitative methods – focus group.A focus group is a method that is used by researchers to find out what people’s opinions and views are. During a focus group the researcher(s) will ask questions to stimulate discussion within the group, while taking note of what people are saying about particular issues. The focus group were conducted in Notre dame college-lwaize in total, 10 young people (5 males and 5 females) took part, who were all aged between 9 – 12year. Question asked during the focus group: * Do Digital media take a lot of your time? * Do you feel lost when you are not connected? Do you go online to check for new updates? * Do you feel you a lways have to go online to learn/view information? * Do you forget to eat when you are connected? * Do you use online social networking to retrieve any type of information? * Does spending time on social networking affects on your grades in a negative way? * Do you think you can stop yourself from always connecting online? * Are you unable to continue your day without checking for updates of news / friends online? * Has social networking sites made you become depressed? Do you enter sexual websites? * Do you talk with stranger people online? Analysis: After the focus groups were done, the information was analyzed and i was able to put together the information to have a basic result. I can say that each person had his/her own view, the information was not possible to evaluate and conduct on a percentage scale. The focus group study it showed that the males spend more time on social networking sites then men. They believe they do spend more time online which allows them to play ad ent er many kind of websites.All participants believe online social networking is time consuming and has its negatives. Some of the negatives given about online social networking. Some positives were: it has allowed a number of people to be curious to want to know more information, to learn more, to be able to communicate with people in different countries and be entertained. Solution and recommendation: Parents should limit total screen time for children older than 2 years to no more than 1 to 2 hours/day, and avoid screen time for children younger than 2 years.Also keep children's bedrooms free of screen media; and co-view media with their children and discuss the content.. Parents also need to avoid exposing young children to PG-13– and R-rated movies, given the prevalence of violent and sexual content in higher-rated film sand the new evidence that movie scenes that depict drinking alcohol and smoking may be very influential in teenagers' decisions to use alcohol and tobacco. In addition, parents can be mindful of their own media practices, because studies have shown that the strongest predictor of children's heavy media use is parents' heavy media use.Parental efforts to interpret, elaborate, and provide supplemental information on topics introduced by television have been found to be successful in countering negative or harmful content. In a recent study on exposure to sexual media content, adolescents who report that they discuss the content of what they see on television are less likely to engage in risky sexual activity. Moreover, Schools have not kept pace with modern media, especially in violence prevention, drug prevention, and sex education programs.With the amount of sexual suggestiveness currently displayed on television and in movies, schools no longer have any excuse for not providing comprehensive school-based sex education programs for children and adolescents, including full discussions of contraception and discussions of how sex and sex uality are portrayed in the media. Similarly, drug education programs must progress beyond scare tactics to incorporate principles of media education, teaching young people how to deconstruct alcohol and tobacco ads and, therefore, become more resilient.Conclusion: During the past 50 years, thousands of research studies have revealed that the media can be a powerful teacher of children and adolescents and have a profound impact on their health. To date, too little has been done by parents, health care practitioners, schools, the entertainment industry, or the government to protect children and adolescents from harmful media effects and to maximize the powerfully prosocial aspects of modern media. More research is needed, but sufficient data exist to warrant both concern and increased action.

The rise of Renaissance culture

The rise of Renaissance culture was predetermined by the assortment of disparate events and ideas surfacing during the end of the fourteenth and the beginning of the fifteenth centuries. The most important concept to come out of all the innovative developments of the late fourteenth century was a renewed belief in the power and the majesty of the human being. An interest to individuality was a line of demarcation between the medieval period, where God was the center, and the epoch of Renaissance.The Renaissance is viewed as culmination of a general rebirth of humanistic pursuits and a freeing of the artist from the restrictive dogma of the medieval Church. The status of art and the artist shifted significantly and our contemporary views on both are based very much on certain assumptions about the role of art in culture that were first developed during the Renaissance. It was in the Renaissance that the role of artist went from simple maker to that of creator (with individual genius) – the appellation once reserved only to God.As a consequence, art took on even greater significance becoming not only an expression of its age and its means of production but also the very embodiment of genius. Filippo Brunelleschi fairly takes the place of such a genius. It was he, the Italian architect and sculptor, who made revolutionary discoveries in architecture. This Florentine was the first and perhaps the most distinguished of the Renaissance architects. The best support for the veracity of this statement is Brunelleschi’s solution for the dome of Florence Cathedral, the building that made him most complete and representative Renaissance artist.The story of Brunelleschi’s success begins with his failure. In 1401 the competition for a pair of bronze doors for Baptistery was announced (Web Gallery of Art). This was to be one of the greatest competitions at the age, and it pitted two of Florence’s most talented young artists against each other: Fili ppo Brunelleschi and Lorenzo Ghiberti. The competition asked each artist to submit design of cast bronze around the subject of the sacrifice of Isaac. Brunelleschi lost the bid. But this perhaps initial loss was the Renaissance’s gain in that his later discoveries in architecture were to prove revolutionary.At the time of competition the Florence Cathedral was still unfinished. The problem was how to successfully bridge the enormous area of central tower without the use of flying buttresses, which were out of question because of their obvious incompatibility with the beautiful Romanesque marble exterior. Brunelleschi studied many ancient building projects in Rome such a Parthenon and suggested that a dome could in fact be built without the visual distraction created by buttressing. His answer was the implementation of classical vaulting techniques.Thus Brunelleschi’s innovative design provided further evidence of the new sensibility of Renaissance art. Brunelleschi und erstood that the principles of buttressing were useful in spreading the enormous weight of a dome over a greater expanse – thereby alleviating much of stress on the walls and foundation of the structure. He thus concluded that the tall supporting walls of the dome had to be constructed with tribunes, small offshooting extensions from the original walls, which would act as the original buttress, to disperse weight over a wider area.In this way Brunelleschi manipulated the basic tenets of medieval cathedral construction to better serve the interests of the new church. Clearly, however, it was the dome itself that created such awe among the Florentines. No structure like it had been attempted in Europe since antiquity, and never before on such an immense scale. In 1420 he began to build the Cathedral dome, a vast octagonal structure crowned by an enormous lantern designed by Brunelleschi alone.His solution was to create a dome within a dome, which would further support the exter ior weight effectively while removing the need for interior armatures or any other superfluous accessories that would distract from the simplicity of the construction. The outer dome was thus constructed as a light skin or cover, exhibiting great visual authority over the Florence skyline. The use of â€Å"spiraling courses of herringbone brickwork, iron chains and sloping masonry rings to bind the dome together, and ribs joining the shells† (King, 87) are his inventions, although owe much to his studies of Roman structures.Brunelleschi’s genius lay in his abilities to combine ancient and modern aesthetic, architectural, and engineering principles. The result was a resurgence in dome architecture, since now architects possessed both the skill and technical know-how to attempt structures which had only years before been thought impossible. In the words of Vasari, Brunelleschi â€Å"was sent by Heaven to invest architecture with new forms, after it had wandered astray f or many centuries† (Vasari, 104).The ‘new forms’ were those of Classical antiquity, which Brunelleschi applied to such building types as cathedrals and basilican churches for which there were no ancient precedents. In these schemes he was the first since antiquity to make use of the Classical orders; at the same time he employed a proportional system of his own invention, in which all units were related to a simple module, the mathematical characteristics of which informed the entire structure. Brunelleschi worked almost exclusively in Florence, and many features link his architecture with the Romanesque heritage of that city.Nevertheless, he was beyond question responsible for initiating the rediscovery of ancient Roman architecture. He understood its inherent principles and he employed them in an original manner for the building tasks of his own day. So what we may conclude from Brunelleschi’s technical breakthrough that in the best way complied with Rena issance requirements? First, it must be remembered that had it not been for the renewed interest in Classical thought and culture, it is doubtful that artist like Brunelleschi would have sought inspiration from Roman architecture such as a Pantheon.It was not that artists and architects had not been interested in such building solutions before Brunelleschi comes on the scene, but simply that most looked toward more spiritual and divine art forms. Brunelleschi’s dome is by design a stable and symmetrical structure. It possesses attributes that visually mimic the emerging Renaissance ideas of harmony and equilibrium over the obedience and superstition that had marked the previous age. In this way, the innovative dome construction situates itself as a vivid reminder of the greatest influences its creator had in his time. Works Cited PageKing, Ross Brunelleschi’s Dome: How a Renaissance Genius Reinvented Architecture, New York: Walker and Company, 2000 Vasari, Giorgio. The Lives of the Artists. Transl. by Julia Conaway Bondanella and Peter Bondanella Oxford: Oxford University Press, 1998 â€Å"Brunelleschi’s Biography† from Web Gallery of Art Retrieved Nov 7, 2006 from http://www. wga. hu/frames-e. html? /bio/b/brunelle/biograph. html â€Å"Brunelleschi’s Cupola† from Florence Art Guide Retrieved Nov 7, 2006 from http://www. mega. it/eng/egui/monu/bdd. htm â€Å"Filippo Brunelleschi† from Wikipedia Retrieved Nov 7, 2006 from http://en. wikipedia. org/wiki/Filippo_Brunelleschi

Nonverbal Communication and Ray Birdwhistell in Ethnographic Films Essay

Nonverbal Communication and Ray Birdwhistell in Ethnographic Films - Essay Example According to ethnographic films, presentation of nonverbal communication may have different meaning to the students. There are student having the difficult while hearing while others are not in a position of interpreting the signs. There teachers should be in a position of distinguishing the nature and type of the signs depending with the environment. Some schools are specialized with the sign teaching to student while others major with the verbal for normal students. During the mixture of the students, the lecturer should also employ the use of the signs and facial expression more than the talking. The ethnographic films addresses some of the issues covering the ethnographic tools that are applied in nonverbal communication. These includes body signs such as facial expression and sign languages. The most important issues are connected to the relationship of the lecturer and their students in school context and how they impact on the education. Therefore, ethnographic films aims in p resentation of the appropriate approach that are essential in the development of the body language especially through nonverbal communication approach. There are student whom have challenges in speaking and were normal previously and other students whom have no challenges in speaking, leads the lecturer to have a good understanding of appropriate expressions that would accommodate the two groups. The issues that are supposed to be considered while lecturing are directly to the understanding of the students and expression of the feelings.

Was the Second Republic always destined to loose the war conflict in Research Paper

Was the Second Republic always destined to loose the war conflict in the Spanish Civil War - Research Paper Example The Spanish civil war started with a military revolution. The long history of intervention of military power and control in Spain has affected the political life of the country to great extent. The revolution of 17th July of 1936 became an intense one and used old instruments for the purpose of making significant political changes in the country. Josà © Sanjurjo was the leader of that time of the Second Spanish Republic. A group of generals who were under the leadership of Josà © Sanjurjo started the war through declaration of opposition. This opposition was declared against the government, against the President of that time Manuel Azaà ±a. Several conservative groups (most important of these groups were Spanish Confederation of the Autonomous Right) have supported this coup and created the revolution a significant revolution in the country. This revolution was the war between the new and the old. The war was against the democratic government of Spain which was ruling the country during 1930s. The war came to an end with the triumph of the Nationalists, more importantly conservative Nationalists. In this way the Second Spanish Republic came to an end in the 1st April, 139 when they were defeated by conservative Nationalists . This paper is aimed at describing a critical context of the loss of the Second Spanish Republic in the Spanish Civil War. It tries to answer the question, â€Å"Was the Second Republic always destined to loose the war conflict in the Spanish Civil War?† The background of the Spanish Civil War: The Spanish Civil War was a war in regard to the revolution of conservative nationalists against the democratic government of the country. ... This revolution was the war between the new and the old. The war was against the democratic government of Spain which was ruling the country during 1930s. The war came to an end with the triumph of the Nationalists, more importantly conservative Nationalists. In this way the Second Spanish Republic came to an end in the 1st April, 139 when they were defeated by conservative Nationalists1. This paper is aimed at describing a critical context of the loss of the Second Spanish Republic in the Spanish Civil War. It tries to answer the question, â€Å"Was the Second Republic always destined to loose the war conflict in the Spanish Civil War?† The background of the Spanish Civil War: The Spanish Civil War was a war in regard to the revolution of conservative nationalists against the democratic government of the country. The war began as military revolution and then it became the revolution of every citizen of the country and created significant political changes in the country. One of the most important features of this change was the demolition of the democratic government of the country and demolition of the Second Spanish Republic. At the time of revolution the country was facing several internal conflicts related to political, social, cultural and also to economic contexts. Various small revolts were going on in the country by reformists and conservative Nationalists. With the establishment of Spanish Constitution in 1812 the monarchy of the ancient regime has been abolished. This change led to the establishment of a compatible state with more ideologically constructed nature. After the creation of the Spanish Constitution and before

Illusion of Beauty Movie Review Example | Topics and Well Written Essays - 1250 words

Illusion of Beauty - Movie Review Example This drama film is the representation of all those problems which are significantly associated with the American Dream, especially for the middle economic class. It is a remarkable portrayal of tensions in the life of middle class men in order to thrive for better living. There is another sufficient illumination which is efficiently presented by Medes through his direction. This issue is related to the difference is between the conventional conception of beauty in concordance with the American Dream and the real concept of beauty which leads an individual towards happiness rather than mere pleasure. This paper is focused on describing the myth of beauty in the conventional concept which can lead to the illusion of happiness; however, it is a disturbing shift from happiness to misery. This will be described by the analysis of the last scene of Lester in this film in terms of cinematography and mise-en-scene. Description The scene begins in the kitchen where Angela and Lester are in a conversation right after Angela eats something. After some general dialogues about food and unusual incident occurred between them, Lester asks Angela about his daughter Jane. He asks that how is she? Is she happy or miserable? On which Angela replies that Jane is satisfied, and she is in love with Ricky. Lester acts in a calm manner and this answer of Angela brings a smile on his face. This is followed by Angela’s question as she asks Lester about how is he? Lester gently tells Angela that he has not being asked any of such questions regarding his self for a long time. He further tells Angela after a significant pause that he is high. Angela excuses for going to the bathroom and leaves (Spacey, Bening and Birch 01:48:58-01:51:47). The scene continues with Lester in the frame, and he smiles again and repeats that he is high. After repeating his dialogue, he smiles and looks to the left side. Lester moves towards left as the shot cuts and a larger frame covers Lester’s motion towards the photo. Lester picks that photo frame in his hands and starts to look at it while walking towards the dining table, and he sits on a chair (Spacey, Bening and Birch 01:48:58-01:51:47). Lester keeps on staring at the photo ahead of which a flower vase is placed with red roses in it. The short cuts and shifts towards the photo in which Lester and Carolyn (Lester’s wife) and preadolescent Jane are present. In the photo, the whole family seems to be happy. The shot shifts in 180 degree camera angle, framing Lester’s face and he delivers his dialogues. He says, â€Å"Man o man† and the shot shifts towards the left shoulder framing his face in a wide angle from the left shoulder (Spacey, Bening and Birch 01:48:58-01:51:47). He repeats his dialogue and a nozzle of a gun comes into the frame from the right side. The scene follows as the camera pans towards the left side covering the photo and the vase with the red roses in motion. The camera stops on t he white wall opposite to Lester's direction, and the sound of a gunshot takes place with Lester’s blood sprayed on the wall. The scene ends on the wall on which Lester’s blood drops down in a downwards flow (Spacey, Bening and Birch 01:48:58-01:51:47). Cinematography This scene of the American drama film American Beauty, which has been described in the previous heading, is one of the most significant scenes of the film. In

Federal Reserve Essay Example | Topics and Well Written Essays - 750 words

Federal Reserve - Essay Example For e.g. an increase in the purchasing by the central bank in the security market increases the amount of money that people has and it increases the money supply in the economy. Similarly, selling of these securities in the money market dampens the people buying power and reduces the money supply in the economy. 1c) Funding: This option is probably the most effective of the lot to change the money supply in the economy. By funding we mean that the central bank changes the composition of national debt in order alter the money supply in the economy. When it wants to reduce the money supply in the economy it issue more illiquid assets to fund the national debt like long-term securities. Similarly, when it wants to increase the money supply in the economy it funds the national debt by issuing liquid assets, such as treasury bills. 4A) During the last year (2008), we witnessed a severe recession. In order to lubricate the economy towards growth many governments decided to reduce the interest rates in order to increase the aggregate demand and lead the economy towards growth. The graph in this site shows, how rapidly interest rates were decreased in Australia following this recession. (http://www.news.com.au/money/interest-rates) The government of USA conducted more open market... r recession, the U.S government is trying to increase the money supply in the economy by funding major chunk of their debt with treasury bills which are liquid assets. (http://home.att.net/mwhodges/debt.htm) The government of USA conducted more open market operations than ever before in 2008. During this period they bought more securities than they sold. This increased the money supply in the economy and reduced the impact of recession. (http://www.zerohedge.com/article/open-market-operations-and-statistics) 4B) The best strategy for me to control the money supply in the economy will be Funding. Funding is twice as effective as open market operations as it reduces the overall money supply in the economy and not just of the commercial banks. This method has very satisfying result for government all over the world as it saturates money completely from the economic pipeline. The only disadvantage of this method is that it cannot be use as a tool for short-term strategy. If for example, after a small period of time, the government decides to increase the money supply, it won't be able to do so, because long-term securities had already been issued. Work Cited: Lipsey and Chrystal. (2001). Economics. Oxford University Press

Vision statement, Core Values statement, Mission statement, Goals & Personal Statement

Vision , Core Values , Mission , Goals & Objectives, and Strategies - Personal Statement Example t working towards a safe, crime and terror free future by pushing for incorporation of intelligent, scientific and technological aspects in service delivery and promoting a healthy and cooperative relationship with the citizens and between the law enforcement agents. My mission is to serve, safeguard and defend the rights of all, promote fairness and public safety. I am committed to promoting peace, demoralizing crime and terrorism acts, protecting property and enforcing laws for economic growth, social cohesion and democratic rights in any manner I deem appropriate without jeopardizing the afore mentioned duties, constitutional rights, ethical and moral concerns. 2. Change people’s negative attitude towards the law enforcement agents through commitment to my duties, respecting the agency’s regulations and ethical standards and using personal judgment and my moral uprightness in the first two years of my service. 3. In my first year of service I will work towards enhancing the relationship between fellow officers and other law enforcement agencies by instilling in them the spirit of team work, togetherness and sharing of ideas. 5. Create a tradition where there will be a change in approach to solving crimes to use of appropriate technology and educated analysis of a situation to reduce chances accusing the innocent in my first two years of service. Staircase to strategic planning comprises of a vision statement, values, mission, goals, objectives and strategies. A vision is blueprint for long term planning. It is a pathway from the present to the future. It comprises of the intended future state of an individual in terms of fundamental and strategic direction. Values are the beliefs which drive an individual’s culture and priorities (Jeanette et al, n.d). The third element in strategic planning is a mission. A mission statement defines the fundamental purpose; reason for existence. Fourthly, is the goals. These are the projected outcomes of what is

Fast media report Essay Example | Topics and Well Written Essays - 500 words

Fast media report - Essay Example The media that was most difficult to avoid was the phone. This is because with the phone am able to access internet, emailing, text messaging, face book and tweeting. In addition, am able to stay in touch with my family members, friends, and colleagues in all corners of the planet with so much ease and at the same time manage projects with teams in different cities within the shortest time possible. Without the phone, I missed my old routine of constant checking my emails, Facebook, and texting with my friends and colleagues. I love the information sharing through the social media platforms and so life without it was very intriguing to me (Simon, 2010). Midway through the exercise, I was feeling isolated and lonely. I imagined that I already had received several calls that I could not answer. I felt the urge and need to check my emails and could only imagine the news and information I was missing in face book and other social media platforms. The dependency was sickening and sucking and I felt that I was on a deserted island where nobody cared about my well-being. The temptation to access the social media platforms kept occurring almost all the time during the eight hours. The eight hours seemed like a month to me and I could not wait to go back to my old routine of social networking, text messaging, emailing, and keeping in touch with all the people I interacted with (Simon, 2010). The media that I missed most was my phone. It was hard for me to go without listening to music that I have stored in my phone. Listening to music when am walking, studying or just doing some chores around the house helps in keeping my moods right. Lack of music forced me to interact with people, open up conversations with people I never used to interact with just to fix my moods. A background that is too quite makes it difficult for me to focus or concentrate on what am doing and

BIM Implementation Strategy for FM Thesis Proposal

BIM Implementation Strategy for FM - Thesis Proposal Example Arayici and Aouad (2010) in Eadie et al. (2014) have shown that BIM goes further than managing essential building design and the building’s life-cycle to include facility management. In recent times, the construction industry has been undergoing a paradigm shift to serve various purposes. The changes are meant to increase infrastructure value, productivity, quality, efficiency and sustainability. These changes are also aimed at reducing lifestyle costs, lead time and duplications through effective communication and collaboration of stakeholders in projects (Arayici, et al., 2011). These processes should not only be incorporated in the construction stage but throughout the entire lifecycle, and this is the basis of facility management. Facility management ideally should not be left to start after the completion of a building. The appropriate time to start management of a facility is during its early stages of its construction. As Patrick MacLeamy, the developer of the â€Å"shifting the effort† concept, highlights, that the further you are through the design process, the higher the cost of design change (Light, 2011). Another advantage that facility management can gain from BIM implementation is the efficient use and reuse of data. The fluid flow of data use can help facility managers to keep track of the changes that a facility undergoes in the various stages of its lifecycle. When information is complete and is used efficiently, the quality of the facility is maintained at a peak and the clients enjoy a sustainable product. Facility management should start when the project is in its early stages to facilitate maximum data collection for future use (Arayici, 2013). As a result, the facility can benefit from ensured sustainability. Facility management requires intensive information sharing among the parties involved. The managers should, therefore, have a proper mechanism for ensuring that the stakeholders have access to

Report on The Correlation of physical strength to perfomance on Essay

Report on The Correlation of physical strength to perfomance on physically demanding jobs - Essay Example Physically demanding jobs like those that can be obtained in the armed forces, emergency rescue, construction, heavy-equipment industries and the like require a high level of physical capabilities. Occupations that involve long and cyclical duties such as lifting, carrying, pulling and pushing can potentially cause cumulative trauma disorders such as â€Å"back pain, sprains, strains, carpal tunnel syndrome, and neck pain† (Nindl & Sharp, 2011). Understandably, when workers are blighted by physical traumas and injuries, they become less effective in carrying out their duties and responsibilities; hence, it could have a potentially negative effect on the job performance on the whole, and eventually on the entire organization. So, this paper shall elaborate on the correlation between physical strength of workers and job performance on physically demanding jobs. In order to clearly and accurately demonstrate a decisive inference on whether a correlation exists or not, this paper shall focus on two measures: arm strength and grip strength. Data Set No. 18 S. No. GRIP x ARM y RATINGS z SIMS Mean Score (x,y, z) Mean Score (x, y) 1 100.5 51 30.2 0.77 60.57 75.75 2 95 64.5 36 -1.97 65.17 79.75 3 75.5 57.5 42.1 0.35 58.37 66.50 6 54.5 35 39.8 -1.68 43.10 44.75 7 131 86 37 1.03 84.67 108.50 8 147 71 57.2 0.53 91.73 109.00 9 104 47.5 31.2 1 60.90 76.00 10 104.5 69 38 -1.43 70.50 86.75 11 120 100 52.4 1.24 90.8 110.00 12 128.5 93.5 46.4 3.16 89.47 111.00 13 29 19 28 -4.17 25.33 24.00 14 128.5 88 57 0.91 91.17 108.25 15 98.5 65.5 29.6 -1.29 64.53 82.00 Solution By simply taking the arm and grip endurance at a particular length of time, arm and grip strength have been measured and tallied for analysis. For the first calculation of the mean score, that is, (x, y, z), ratings have been included in order to identify the significance of ratings in determining the correlation between arm and grip strength and job performance. Nevertheless, to find if ratings do have a subs tantial effect on the overall job performance, a second mean score has been measured. Interpretation Scatter plots could have been utilized in order to graphically display the relationships between the strength scores and ratings, and how the two measures relate with ratings and work simulation scores. But, the table itself can already tell enough that participants with lower strength scores have lower ratings from their employers, which could mean that they performed less effectively that their counterparts. By simply analysing the data, one can automatically conclude that, indeed, there is a correlation between physical strength on performance on physically demanding jobs. Take for instance the comparison of the mean scores and sims between participant 1 and participant 13, participant has got a better simulation and mean score as compared to participant 13 despite the fact that participant 1 got a considerably low ratings. Furthermore, there is not much relationship between ratin gs and physical strengths. Some participants who have higher physical strength do necessarily have higher performance ratings from their employers. Such is the case of participant 12 and 15; nonetheless, it

The study a library Essay Example for Free

The study a library Essay 2. 1 Background of the study A library is organized for use and maintained by a public body, an institution, a corporation, or a private individual. Public and institutional collections and services may be intended for use by people who choose not to — or cannot afford to — purchase an extensive collection themselves, who need material no individual can reasonably be expected to have, or who require professional assistance with their research. In addition to providing materials, libraries also provide the services of librarians who are experts at finding and organizing information and at interpreting information needs. Libraries often provide quiet areas for studying, and they also often offer common areas to facilitate group study and collaboration. Libraries often provide public facilities for access to their electronic resources and the Internet. Modern libraries are increasingly being redefined as places to get unrestricted access to information in many formats and from many sources. They are extending services beyond the physical walls of a building, by providing material accessible by electronic means, and by providing the assistance of librarians in navigating and analyzing very large amounts of information with a variety of digital tools. Kalayaan National High School started when Mrs. Esmelita P. Ulangca, the principal of Bagong Silang High School, felt an urgent need of an annex school in order to accommodate the heavy influx of enrolment of students. In 1996, the construction of two(2) three-storey building with 9 classrooms each were constructed in Phase 10 Bagong Silang, Caloocan. The first enrollment commenced on May 21,1997 where the first batch of 1,450 first year enrollees and organized into 14 sections with 18 teaches from Bagong Silang High School. As classes went on another three-storey with 15 classrooms was also constructed, 300 second year and 212 third year students from Bagong Silang Hish School were transferred. Along with them were 8 teachers. The first inauguration of the said buildings was held February 6,1998. In June 29,1998, a Division Memorandum No. 97 s. 1998 was issued to inform the field that the establishment of Kalayaan National High School(formerly Bagong Silang National High School Annex) as per Republic Act No. 8644 entitled â€Å"An Act Establishing a National High School in Bagong Silang, Caloocan City to be known as Kalayaan National High School and Appropriating Funds Thereof, lapsed into law on May 30,1998. Library System is one of Transaction Processing System because it can process large records and data of the school and it is also use for library transactions like borrowing and returning books. In Computerized Library System, the data are kept accurate in order to lessen errors in listing of books and computation of penalties. Library System is also designed to perform the process involve in acquisition, cataloguing, and circulation of books in the library. The proponents intend to propose to develop A Computerized Library System for Kalayaan National High School to enhance the transactions of the current procedure of their library. 2. 2 Overview of the current System Borrowing For those who are new borrowers they will be given a library card and fill up all the informations needed. The students are allowed to borrow as many books as they want inside the library premises. Anyone who wishes to borrow a book must physically check by himself the book stored in the shelf to know if it is available, if it is he should bring it to the librarian together with his library card. If he wishes to borrow it for over night he must return it the following day(excluding Saturday and Sunday), if he fails to return it he will need to pay for penalty per overdue books which cost 1 peso per day; if the student fails to pay for the penalties his clearance will be hold. But if the borrower is a Faculty there is a logbook provided for them to write their name, title of the book, date borrowed, and date returned and he is allowed to borrow the book for the whole school year and return it before the school year ends, if he lost or damaged the book his clearance won’t be cleared. Returning For returning the book the borrower will return it to the librarian and find his Borrower’s Card then the librarian will check if it is returned on the right date if it is not the borrower must pay for his acquired penalty. For Faculty members they will give the book to the librarian to record it on the logbook for faculty’s borrowed book the date they returned it. For all the penalties for overdue books,damage books and return boooks they will pay it to the librarian. For overdue books the students should pay penalty per overdue books which cost 1 peso per day. For lost or damage books the students should pay for the price of the book or replace it with a new one. Reports The librarian anually submitting the library’s annual inventory report by checking the books manually in the library, the librarian should physically check the books on the shelves and match it on the list of their books thatthey have. The report was done using Microsoft Excel. 2. 3 Project Rationale The following will be the beneficiaries of this study: * School They will be able to provide better service to their students because of a more organized records and user-friendly library. This study will also uplift the image of school by providing an optimal use of new technology. * Librarian He will be able to monitor the books easily and provide a record of library transactions such as borrowing and returning of books. Generating of reports such as list of books, list of Borrowers, list of Borrowers with offense, list of Damage books, list of Lost books, list of borrowed books, list of returned books, Inventory of Book will be more faster and easy. * Borrowers They do not need to search manually for the books they wished to borrow and they could easily know the availability of the book. The borrowing process could be more faster than their current procedure. * Library The library could easily monitor the condition of their books as well as its availability and stocks, because on their current system the librarian should physically check the books on the shelves. Generation of reports such as list of books, list of Borrowers, list of Borrowers with offense, list of Damage books, list of Lost books, list of borrowed books, list of returned books, Inventory of Books will be easier and faster. They could manage and easily update their records and transactions. * Proponents They would enhance their programming skills and knowledge in developing a system. * Future Researchers They could use this as a referrence for their study and guide for improving this system.

The Analysis Of Leadership Theories Management Essay

The Analysis Of Leadership Theories Management Essay This journal is related to the analysis of Leadership Theories. In this paper, there are four theories that will be discusses, there are the leader-member exchange theory (LMX), path-goal theory, transactional-transformational theory, and the full-range leadership theory (FRLT). Before we started to discuss the analysis of Leadership Theories, the writer felt that is often difficult to separate leadership theories and models. He also informed that the reason of this study of theory and model will be used interchangeable except there is a very clear difference between them. Firstly, the journal is discussed about the leader-member exchange theory. Leader-Member Exchange Theory, also called LMX or Vertical Dyad Linkage Theory, describes how leaders in groups maintain their position through a series of tacit exchange agreements with their members. A leaders approach is addressed by the theories to the business environment and the followers perception of a leaders performance. The direct relationship between a leader and a follower and theoretical context for their interactions is the dyadic relationship. So that, there are 3 quality of the leader-follower interaction were determined by the LMX such as locus of control, need for power, and self esteem. A size of how a person know his control over his life and environment is locus of control. A person feels a sense of control over his life and activities is called has a high internal locus of control. These type of person also are positive correlate with job satisfaction. The need of power is that employees who understand that need by asking for feedback on performance, compete more visibility jobs and leadership opportunities at their work and career. Another is the self esteem, employees have a sense of their value to the company which typically manifests as more job satisfaction and more emotional resilience. Besides that, the path-goal theory of leadership was developed to describe the way that leaders encourage and support their followers in achieving the goals they have been set by making the path that they should take clear and easy. Path-goal theory describe a leaders activity in leading followers within the context of the organizations environment in a highly structured environment followers do not need a good deal of guidance to perform their works. Unless in an unstructured environment they may need more. Another is the core of the transactional-transformational theory revolves around the alignment of personal and organizational goals, which the theory states benefits both the leader and the follower. The transactional-transformational theory is composed of four transformational components, the four Is such as idealized influence, intellectual stimulation, individualized consideration and inspirational motivation and three transactional components such as contingent reward, passive management by exception and active management by exception. Lastly is the full range leadership theory (FRLT). An extension of transformational leadership theory to nine dimensions of leader behavior is called FRLT. The emotional part of leadership is isolated by idealized influence and is a view of the followers emotional engagement with the leader. According to the writer, the full range leadership theory is also closely associated with the multifactor leadership questionnaire. From this journal, the measure of the success of a theory is based on a number of reasons, that is all the theories are considered in a business environment where success is linked to measurable business criteria. Success has many meaning, but at here will mean that there is a good fit between the leaders behavior and the theory. The writer specially remember this does not necessarily mean that a theories success implies a leaders success because some of the measures will be negatively related to leader performance. Each of the theories under consideration has explained modes of leader behavior, considered both the leaders effect on followers and the interaction between leader and follower. An leader-member exchange scale assesses the degree to which leaders and followers have mutual respect for one anothers capabilities, feel a deepening sense of mutual trust and have a strong sense of obligation to one another. Another way to analysis is the dimensions of measurement for LMX are focused on the follower and his/her job satisfaction and feeling of control. Transformational leadership is defined as a leadership approach that creates valuable and positive change in the followers with the end goal of developing followers into leaders. A transformational leader focuses on transforming others to help each other, to look out for each other, to be encouraging and harmonious, and to look out for the organization as a whole. With this leadership, the leader enhances the motivation, morale and performance of his followers through a variety of mechanisms. These include connecting the followers sense of identity and self to the mission and the collective identity of the organization; being a role model for followers that inspires them; challenging followers to take greater ownership for their work, and understanding the strengths and weaknesses of followers, so the leader can align followers with tasks that optimizes their performance. An example, Sagie and Koslowski (1994) state that employees involved in tactical decision making, participation i n decision making, feel more empowered and involve in the company in future pay and assignment. A person who is practicing active management by expection is called a transactional leader who can use a path-goal and leader-member exchange. The factor for this is the outcome, the transactional leader sees as the total output of the exchange and the transformational leader sees as a stage in the growth of the follower. An action to motive follower, the transactional leader appeals to both the followers intellect and emotions. He will use the best approach at his disposal to move followers forward in achieving his vision. In addition, a leader a full toolkit of capabilities to control his relationship with subordinates is given by the full-range leadership theory. According to this journal, the full range leadership theory can explain most leadership activity simply and leadership-member exchange theory directly addresses the varying relationship between leaders and their subordinates in a context. But since this happens at a higher level, leadership-member exchange does not address the dissemination of vision. Besides, the ability of a leader to direct the activities of subordinates had been addressed by the path-goal theory. Bases on these, the writer feel that transactional-transformational theory is more complete than the prior two theories. The reason of his feeling is it includes their activities, by implication, and expands on the basis for leader actions. Otherwise, this leader also retains the ability to function in a transactional mode in more stable situations. The superior to transactional-transformational theory is full range leadership theory which is an attempt to complete them with the addition of components. Humphreys (2001) found that transformational leaders were more likely to grasp the implication of technology adoption than transactional leaders. Leaders can grow in many ways like educational environments, extending their knowledge of leadership and the world around them. A leader can temper his decisions with wisdom although some would contend that philosophy is useless. Leadership theories are  a relatively recent phenomena that have been advanced by the sudden interest in historical leaders and the desire to identify the characteristics and behaviors that these leaders exhibited.   By understanding the characteristics of the leader, their successes and failures, as well as the political and work environment they faced, the modern day worker can hope to replicate this success. All lie in a multi-dimensional continuum were considered by the leadership theories that considers the emotional, intellectual, physical, and value structure of leaders and followers. Charismatic leadership is leadership based on the leaders ability to communicate and behave in ways that reach followers on a basic, emotional way, to inspire and motivate. Its difficult to identify the characteristics that make a leader charismatic, but they certainly include the ability to communicate on a very powerful emotional level, and probably include some personality traits. Developing charisma is difficult, if not impossible for many people, but luckily charismatic leadership is not essential to be an effective leader. Many other characteristics are involved in leading effectively, and there is significant evidence to indicate that it simply is not necessary to have this elusive charisma to lead others well. Finally, the writers conclusion is between these four theories it appears that none of them are counterproductive. He felt that a leader can pursue them in a balanced manner and expect reasonable results. So the full range leadership theory is the most complete of the theories. The reason is it includes too more activities.

Organisational Strategy, Culture and Leadership

Organisational Strategy, Culture and Leadership Introduction Future challenges for business organisation will vary in so many ways compared to the past. Organisations in this 21st century are working on different ways of doing things to stay in the competition or beat it. In this fast moving and fluctuating economic environment, finding market opportunities and developing a competitive edge for any organisation is critical and it involves lots of executive time and effort. To ensure sustainable growth for any company, the leaders of any organisation should plan strategically and tactically to meet the needs and wants of the customer in the long run and increase the shareholder value. In this context, leadership in modern organisations is a challenge in this dynamic social and cultural environment. As Elkin(2007) describes, strategies for organisational wellbeing is their ability to understand what should be done today and tomorrow to live up to customer expectations and prosper in the long run. Jonson et al (2008) argue that historical and cultural perspectives of an organisation are vital to understand the opportunities and the threats in the business environment. So, it is clear that the culture of an organisation is the central thesis of organisational strategy and implementation. To ensure successful Strategy formulation, implementation and the evaluation/measurement, need right talent within the organisation. This is where leadership of the organisation comes handy. Giving employees a purpose, directing them willingly to it and creating a feeling of importance and ownership is very important to drive the organisation towards the super ordinate goal. Therefore, it is evident that leadership in an organisation is vital in organisational development and change to achieve strategic objectives. Strategic leadership is the ability to shape the organisations decisions and deliver high value overtime, not only personally but also inspiring and managing others in the organisation. Lynch R (2009: 9) Lynchs clearly state about delivering high value or increasing shareholder value, ensuring individual and team performance in a stressed atmosphere where the change is the name of the game plan. Therefore, the author of this paper attempts to understand the concepts of organisational strategy, leadership and culture and how each of these concepts and theories can be applied in a practical scenario. Specifically, the author attempts to understand and clarify how organisational culture influence leaders in forming and performing organisational strategies. Organisational Strategy Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations Johnson et al (2008: pg 3) In simple term literature describes strategy as a long term plan, a course of action to achieve competitive advantage, a path to get from where they are to where they want to be. Elkin (2007) describes strategy as a process of positioning an organisation in its environment to achieve and sustain competitive advantage profitably. Whereas, McGee et al (2005) in their chapter on the concept of strategy, discussing Chandlers (1963) definition on strategy concludes that it as the determination of basic long -term goal and objectives, and the action plan and the allocation of resources to achieve them. Mintzberg (1994) defines strategy as a set of interrelated decisions to achieve articulated results and Appelbaum (1991:pg.41) definition characterises strategy: As a coherent grouping of actions intended to gain distinct advantage over competition Why strategy To achieve business stability and growth in this competitive business environment, even a sole trade organisation cannot do things on an adhoc basis. The Pereto Principle (80 20 rule) applies to products, customers and markets as well. Therefore, the leaders should plan to invest in 20% value adding markets. This requires logical and creative thinking in place and some extra effort from leaders. According to Jonson et al (2008), Elkin (2007) and Juran (1994), to ensure sustainable growth and to enhance shareholder value, todays organisation should have a long term direction, and a course of action to bridge the competition. Companies who make occasional improvements at a pedestrian pace cannot possibly hope to keep up with their competitors; they need to set ambitious goals Juran (1994.pg 48) Saying this Juran (1994) further emphasises the need for set goals to keep up with their competitors. Lafley ( 2009), chairman Procter & Gamble (P & G) says that they are purpose driven and values and principle led, he further state that is why they could navigate through two world wars, regional, local wars, periodic panics and recessions. Having formulated five main strategies (Product, Operations, social responsibility, employees, stakeholders www.pg.com) for P&G, they emphasis the need for a long term direction for survival and sustainable growth and is a living example for a strategy driven organisation. Basic Dynamics of Strategy Every organisation has to manage its strategies in main three areas; The organisations internal resources; The external environment within which the organisation operates; The organisations ability to add value to what it does. Lynch R ( 2009:52) And further, he describes five key elements of strategy which are needed for value addition and create the competitive edge over competitors; those are sustainability, process, competitive advantage, the exploitation of linkages between the organisation and the environment, vision. McGee et al (2005) introduces main three factors that control organisational plans, decisions and actions. In his model of basic dynamics in strategy, he explains that goals are derived considering external environment [PESTEL, Five forces Model (Porter, 1980)] and resources that an organisation has. Strategy formulation, execution and evaluation are highly integrated with organisations external and internal environments. Johnson et al (2008) also takes kind of similar approach and believes them as basic dynamic of organisational strategy. Leadership Leadership is fundamental aspect of strategic management and paramount in strategy implementation Sherman .et al (2007:pg.167) Leadership is the ability to influence, motivate individuals and teams to get the contribution towards organisational strategy willingly. (House et al, 1997; Blanchard, 2007). These are the qualities that Nelson Mandela got even after being in the jail for 28 years (www.anc.org.za, New York Times, 1990), Mother Theresa was another example with a great passion to motivate and persuade people for the end state (nobelprice.org). Hughes and Beatty (2005) state that individuals and teams become strategic as they think, act, influence towards sustainable competitive advantage and he further emphasis that Strategic thinking, Strategic acting and strategic influencing are key skills for a leader. As an example, Martin Luther Kings I have a Dream changed the Americas direction as a country in terms of culture, strategy as well as leadership. It is his acumen as a leader, ability to shape decisions to deliver high value which created this atmosphere (Lynch, 2009). When looking at great leaders in the past and the future, it is clear that the self belief, confidence, courage, integrity and being yourself, with skills (Goffee and Jones, 2000) have guaranteed the sustainability as a nation or any formal or informal organisation. Why leadership In most of the organisations in todays business context, interest of employees and employers are not aligned. As success highly depends on human capital readiness, it is leaders responsibility and the ability to get the right commitment from all in the ship. Doz and Thanheiser (2000) say that Inventing a creative recipe and cooking a perfect dish still require much talent from leaders. So, it is leaders responsibility to formulate strategy and create a strategic intent to drive the organisation for results. In any organisation existing structure is very important for employees as they are comfortable with the existing power bases, rewards and recognitions as well as the job security. Appelbaum (1991) emphasises that success of any strategic change is highly depend on the key people. So, adjusting the roles, responsibilities and accountabilities would be the challenge and leaders have to apply different types of leadership styles depending on employees educational, cultural, religious and social background as well as the organisational values and beliefs. Leadership Styles Leadership literature emphasises that there is no single effective style of leadership (Goffee and Jones, 2000; Gill, 2001; Higgs and Rowland, 2003). But Sherman et al (2007) points out that transformational leadership has been successful in getting the work done willingly while giving people a sense ownership. He further states that transformational leaders are change agents and cheer leaders in organisations. Sherman continues saying that transactional leaders enhance organisational performance by providing support and guidance to accomplish specific tasks or functions. Yukl (2006) calls transformational leadership as relationship oriented and transactional as task oriented where he points out that the appropriate mix of both depending on circumstances as situational leadership. Servant leadership takes place when leaders assume the position of servant in their relationship says Russell Stone (2002). Autocratic route is rarely an acceptable option even in sole trader organisations , Nolan et al (2007). It is very clear that different authors argue in various ways and has come up with a range of suggestions for leading styles. For example, Jack Welch approach to turn around GE is a prime example of varying leadership styles depending on the situation and the long existed organisational and the social climate. At the initial stage as a senior leader, he creates a vision and strategy to re-organise and drive GE towards success where he had to dismiss people, sell under performing units etc. During this time, he uses his positional power and authority and acted as an autocratic leader most of the time as a result he was nick named as Neutron Jack. Once he made GE lean and a flexible organisation without boundaries his approach was more democratic. Fujio Mitarai at Canon is also renowned for taking a similar kind of approach where as Paul Kennedy a fictional HBR leader is renowned as a soft negotiator who is not willing to push for best deal, critics called him as a Laissez -faire leader. But nobody justifies his approach was wrong and is totally Laissez-faire approach (Strategic Direction, 2006) as Laissez-f aire style is associated with dissatisfaction, unproductiveness and ineffectiveness. Though Jack Welch was earlier called as a neutron, later he was recognised as a transformational leader who turns around GE as the most recognised and valuable organisation in the world. He proved that the right mix with all styles drives organisation towards success. Goffee and Jones (2000) state that being your self, with skills is important as a leader, so it is clear that successful leaders represent this argument introducing their own way of doing things. Prime example is Finnish mobile manufacturer Nokia, Jorma Ollila, who is a silent CEO but with high-performance. It is believed that he take servant to transformational style as and when required. Organisational Culture Deshpande and Webster (1989), define culture as a set of tacitly understood rules and procedures which guide employees behaviours depending on the situation where as Williams at el. (1993) describes it as common and stable beliefs, values and attitudes . Schein (2004) and Johnson et al (2008) share their view stating culture as a shared basic assumptions that has worked well in the past, so they are forced to think and feel same when it comes to same kind of situations and Johnson put this into his words; Organisational culture is the basic assumptions and belief that are shared by members of an organisation that operate unconsciously and define in basic taken for grated fashion an organisations view of it and its environment. (Johnson et al, 2008: pg 189) Therefore, in general culture can be defined as norms, values and belief or assumptions people in an organisation shares commonly and be guided by. For example, Fujio cho, the president Toyota says that their business practices are based on core principles created values, beliefs and business methods and he further states those have become competitive edge over the years. So, for Toyota, culture is more important and they drive organisation benefiting from their strong homogeneous culture (Liker, 2004) Johnson, et al (2008) emphasis that individuals are surrounded by four different cultures, namely national/regional, organisational field, organisational and functional/divisional and he further states that the importance of understanding all four frames of culture in order to be successful in the business environment. McDonalds approach to enter and operate in India is a prime example for this. McDonalds menus in India do not contain pork or beef. Vegetarian and non vegetarian food products are kept separate throughout the sourcing, supply chain, cooking and serving process, (cordthinking.wordpress.com). They have been successful in achieving their strategic objectives with the thorough understanding the all forms of cultures that Jonson explains. Burt et al (1994) and Burt (2000), say that in some sectors corporate culture does not have say on performance but in others culture play a pivotal role in creating completive edge. Toyota, PG are prime example for organisations which take edge from their strong cultures. He continues stating that understanding cultures contingent value is important as it says when and when not to consider about culture in strategy formulation and leadership. Composition of culture Literature describes culture is a composite of values, belief, behaviours and norms which has been existence and accepted for a certain period of time (Schein, 2004; Liker, 2004; Burt, 2000). Where as Johnson, et al (2008) points out that paradigm is the base for culture and he explain in his below model that behaviours, belief and values are guided by this paradigm. Types of cultures Sherman et al (2007) introduces three different types cultures in organisations; Homogenous characterised by consistency, consider organisation as one and they react to changes as a unit. Toyotas culture is prime example for it as all employees values, behaviours and belief are guided by the culture. Differentiated there are majority and minority subculture but the majority runs the organisation. Fragmented small units maintain their unique cultural identities; a subculture will dominate only due to organizational necessity. It is not clear that which culture runs the firm. Trade unions and other formal and informal groups also have a say and influence on organisational decisions. Royal Mail trade union dispute and current organisational issue have been created through these cultural norms as they do not have a strong organisational consensus. Strategy, Culture and Leadership Schein E.H (2004) sees culture and leadership as two sides of same coin and he further says that leaders first create cultures and then groups and organisations. The culture often determines the degree of co-operation and commitment among the staff as well as the organisations strength of purpose and the CEO is usually responsible for setting this tone Appelbaum (1991:pg.50) Therefore, strength of organisational purpose, employee commitment and co -operation are highly depending on organisational culture. As Appelbaum (1991) says, leader is the creator of it. To achieve sound business performance while exploring unprecedented business opportunities with highest risk ever, business managers plan strategically. PGs connect develop, GEs work out are transformational strategies from which they turn around their organisations. According to Appelbaum (1991), Leaders can ignore the culture, fit culture to strategy or fit the strategy to culture compromising performance. In GEs and PGs case, strategic leaders were not ready to compromise on results they really cared about value addition in terms of customers, shareholders and for the society as whole. For example PGs A.G. Lafley has created a homogeneous culture which supports their strategy. Understanding the importance of culture for organisational well being he as the leader lives with it talks it all the ti me, in almost all reports such as sustainability, annual reports etc makes sure that they communicate their values, beliefs and the organisational purpose to all stakeholders and in that leadership creates the culture which supports to organisations end state. Schein (2004) says understanding culture is desirable for all but is a must for leaders. So, it is evident that Welch and Lafley live with this argument when driven their organisations to greatest states ever. The Work-Out in essence turned the company upside down says Welch so that the workers told the bosses what to do. That forever changed the way people behaved at the company (www.1000ventures.com). Formulating sound organisational strategy, giving sense of ownership and creating the right cultural environment have been the key to winning leaders success at GE. In contrast to GE and PG, Toyota takes a different approach as they have a strong culture in built to the organisation. They train their leaders from inception to live with their values, and belief and to get the commitment from shop flow level to the board for their culture driven strategy. (Like, 2004; Appelbaum ,1991) further talks about the need of a right mix stating leadership is responsible for creating comprehensive aspirations and goals for all emphasising the need to blend aspirations with values to get the commitment to the organisational strategy. Sherma.et al (2007) emphasises that creating the right culture to support strategy does not guarantee performance. According to him it is all about creating an organisational profile which consists of organisational culture, competitive method, market approach, leadership style and the structure. Jack Welch at GE has taken this into consideration creating different profiles at different stages of the strategy execution at GE changing his styles of leading from Autocratic, transformational to servant changing organisational structure from hierarchical to a more flexible boundary less organisation. Practitioners argue that organizations can have sound strategies in place and well documented policies and procedures. But the success relies on how competent an organisation is to implement it. Many strategies fail due to poor implementation Mcdonald (1998.pg 458) It is highly recognised that managing the knowledge workforce in this 21st century is critical and retention is a challenge with the unprecedented opportunities around. As McGee et al (2005) state in his basic dynamic of strategy it is very important to know what we have within (human capital, competencies, and other resources). In this context social and emotional intelligence of leaders come into handy. GE Welch accepts that this aspect of his leadership has been poor though he has been successful. Therefore, it is still in debate what leadership style is best suit for organisational success and what strategy is best or how culture should be changed to support organisational strategy. But it is very clear, if a leader does not want to compromise on where they want to be, the organisations should formulate strategy and demand a cultural change. This is all about taking the challenge to deliver results. From formulation of strategy, implementation and to measurement of success leadership of any organisation pay a pivotal role. Any organisation capable of placing drivers in the right seats will ensure organisational success in the long run as those drivers are capable of creating the right profile for the organisation creating the right balance among leadership, culture and strategy. Conclusion Energy stems from a genuine belief from both leadership and self and focus, innovation and growth derived from organisational strategy, (Kipp, 2005). To ensure sustainable growth in this fast moving unpredictable business environment, it is vital to have these all elements in place. But the success depends on how competent the organisation in implementing their well defined plans (McDonald, 1998). In this context, organisational culture can act as a barrier or as a strong favourable factor for positive organisational changes. According to Drago (1996), culture can be used to focus on resources and activities for the set direction as IBMs cultural emphasis is exceptional customer service, which organisation as a whole are driven and lived with. Therefore, it is pivotal for any leader to have a cultural awareness in formulation, exaction and evaluation of strategy process for any organisation irrespective of their purpose of existence. Ultimately it is leaders ability to strike the right balance between Strategy, leadership and culture to realise organisational vision ethically, Kaplan and Norton (2001). 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